Sandra Shepard

Good Solutions

Sandra Shepard Business Law, Intellectual Property Law

Good Solutions

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Firm Summary

Sandy Shepard is the founder of good solutions. She is a graduate of the University of California at San Diego, with a Masters in International Affairs from George Washington University. After a successful career in the business arena, she obtained her Doctor of Laws cum laude from Hastings College of The Law, and was a lawyer at what is now the Thelen, Reid & Priest law firm in San Francisco before transitioning in-house.

Sandy worked in the Business Affairs department at LucasArts Entertainment, and as counsel for Mindscape. During her tenure at Mindscape, she worked on hundreds of small to multi-million dollar deals, including securing licenses from Tom Clancy, Stephen King, American Greetings, National Geographic, Beatrix Potter, and Quicken; negotiating OEM, affiliate and localization contracts worldwide; and managing due diligence and other issues during The Learning Company’s acquisition of Mindscape and Broderbund, and Mattel’s $3.5 billion acquisition of The Learning Company.  She screened all hard and soft advertising, PR and marketing copy, and worked cross-functionally with marketing, Q/A, product development, sales and operations to develop and implement policies and strategies, and overhauled and combined all agreements and processes after the Mattel acquisition.

She later was General Counsel for GoodHome.com, Scene7, and FurnitureFind.com. She provides immediate, personalized assistance with core legal services and a results-oriented business perspective. Having served as counsel with software and internet companies during the ’90s “dot com” era of start ups, spin-offs, mergers, and acquisitions, she has extensive knowledge and first-hand, in-company experience in the rapidly changing intricacies of business transactions and their legal ramifications. Sandy enjoys speaking and writing on a number of topics; a selected list can be reviewed here.

Sandy is co-inventor of a patent pending art registration system, a trainer for first-time triathletes, and former hot air balloon crew, sound engineer and biplane “batboy” for the Flying Circus Barnstorming Airshow in Bealton, VA. She is an enthusiastic member of numerous non-profits, including two local land trusts, the Association for Intelligence Officers and the Marines Memorial Association. Sandy is a member of the City of Oakland’s Small Business Think Tank, a California State Park Docent, and an Advisory Board Member of the Angel Island Association.