Christina Chang

Christina Chang

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Firm Summary

Christina Chang provides clients with business-minded legal advice on building, protecting, and monetizing brands and businesses. Christina handles entertainment and broad-based corporate transactions for clients in entertainment, technology, fashion, advertising, healthcare, art, and data privacy. With a background in licensing and intellectual property (“IP”) valuation, Christina helps clients create and protect assets that reach wider audiences across new mediums. She helps identify the right strategic partners, creatively structures deals, and handles all business and legal issues that arise from conception through distribution and exit.

TALENT-BRAND COLLABORATIONS, ENDORSEMENTS, JOINT VENTURES

I serve as a trusted advisor for management companies as well as new media and celebrity talent, models, artists, authors, and entrepreneurs, and work with their managers, agents, publicists, business managers, and other representatives to ensure all aspects of their professional careers and personal affairs are protected. Without limitation, I negotiate global entertainment agreements, including management and representation agreements; multi-channel network agreements; podcast network agreements; talent endorsement deals; advertising agreements; merchandise licenses; and literary, film, and TV agreements, and advise on IP, corporate, regulatory, union/guild, tax, employment, and data privacy issues that may arise therewith. Similarly, I provide corporate support to creatively structure celebrity joint ventures and partnerships where talent receives tax beneficial compensation and equity.

LICENSING, ADVERTISING, AND COMPLIANCE

I negotiate and draft licensing agreements on behalf of licensors and licensees in various industries and all product categories and verticals, including apparel, accessories, footwear, automotive, food and beverage, cannabis, and NFTs. I ensure that collaborations between brands and talent are compliant with all applicable laws and regulations, including the Federal Trade Commission’s strict endorsement and advertising guidelines, Food and Drug Administration’s labeling requirements, and the various social media platforms’ changing terms of use. Similarly, I review and identify legal concerns in marketing materials, scripts, and advertising copy, offering resourceful solutions to minimize legal risk without delaying or thwarting the campaign. I also structure nationally compliant advertising campaigns, sweepstakes, contests, promotions, and commercial co-ventures, inclusive of drafting and updating official rules and privacy policies.

IP PROTECTION, ENFORCEMENT, AND CLEARANCE

I work with clients to develop a comprehensive brand strategy and corresponding IP portfolio. I provide cost-effective strategies to protect their IP assets, including facilitating takedowns and reinstating wrongfully removed content from all major social media platforms, including YouTube, Amazon, Instagram, Meta, and X; recapturing affected domain and user names; negotiating settlements of infringing content, and resulting collaborations; and deploying litigation and other tools to enforce contracts and keep the marketplace clear for continued brand expansion. I also identify and negotiate collaborations with relevant rights holders for clients’ desired uses of third-party IP.